Adam Hadwin is a Canadian professional golfer who plays on the PGA Tour. Adam turned professional in 2009 after gaining status through a number of victories on the Canadian Tour. In 2014, Adam experienced a breakthrough year on the Korn Ferry Tour where he won twice, was the year-end combined money-list winner, and gained PGA Tour status.
In 2017, Adam won his first career PGA Tour tournament at the Valspar Championship. In the same year, he represented Canada on the International Team at the Presidents Cup, and again in 2019. In 2020, Adam Hadwin and his wife Jessica started The Hadwin Family Foundation, supporting families and individuals experiencing unforeseen medical and financial hardships.
About
Adam Hadwin is a Canadian professional golfer who plays on the PGA Tour. Adam turned professional in 2009 after gaining status through a number of victories on the Canadian Tour. In 2014, Adam experienced a breakthrough year on the Korn Ferry Tour where he won twice, was the year-end combined money-list winner, and gained PGA Tour status.
In 2017, Adam won his first career PGA Tour tournament at the Valspar Championship. In the same year, he represented Canada on the International Team at the Presidents Cup, and again in 2019. In 2020, Adam Hadwin and his wife Jessica started The Hadwin Family Foundation, supporting families and individuals experiencing unforeseen medical and financial hardships.
The Problem
Taking a Swing at Enhanced Fan Engagement
As one of Canada’s most successful professional golfers, Adam Hadwin and his team were looking for new ways for to better connect with his growing fan base, all while maximizing the opportunities for fan and sponsorship engagement. But with thousands upon thousands of followers, there were limited ways to offer unique fan experiences beyond the traditional autographs and meet and greets that could only reach a handful of Adam’s audience. With the goal to create more personalized experiences that connected fans directly to Adam and his sponsors, which would also help broaden his fan base, Adam and his team turned to Fobi to deliver a digital fan engagement platform that would check all the boxes.
The Outcome
Teaming Up for a Hole-in-One
Bringing back the nostalgia of traditional trading cards—without the paper and plastic—Fobi provided Adam Hadwin with Fan Pass, a digital engagement platform designed for professional athletes, celebrities, public figures, and influencers to deliver personalized, interactive fan experiences directly through their smartphones.
Through Fan Pass, Adam’s fans now have a one-stop shop to access exclusive player content (stats, news, and more), buy merchandise, stay up to date on tournaments, and receive targeted promotions from his sponsors.
Thanks to Fobi’s customizable Hub, Adam and his team are able to visualize fan data in one easy-to-use platform, enabling them to identify, understand, and target his fans better than ever.
From exclusive contests and sponsored offers to charitable promotions and live tournament updates, including tee times and round results, Adam’s fans receive personalized messages directly to their lock screens, segmented by demographics, behaviour, mobile device, and more, to ensure that they are always the first to get the latest Adam Hadwin news.
Launching at the 2022 Valspar Championship, the Adam Hadwin Fan Pass was used to deliver an exciting giveaway powered by two of Adam’s key sponsors, Callaway and Levelwear, whose prizes included a trip to the RBC Canadian Open and custom golf apparel and equipment.
Thanks to Fobi’s customizable Hub, Adam and his team are able to visualize fan data in one easy-to-use platform, enabling them to identify, understand, and target his fans better than ever.
From exclusive contests and sponsored offers to charitable promotions and live tournament updates, including tee times and round results, Adam’s fans receive personalized messages directly to their lock screens, segmented by demographics, behaviour, mobile device, and more, to ensure that they are always the first to get the latest Adam Hadwin news.
Launching at the 2022 Valspar Championship, the Adam Hadwin Fan Pass was used to deliver an exciting giveaway powered by two of Adam’s key sponsors, Callaway and Levelwear, whose prizes included a trip to the RBC Canadian Open and custom golf apparel and equipment.
Taking it to the Next Round
Having seen the success of the Adam Hadwin Fan Pass, Fobi teamed up with Adam once again, this time as the digital ticketing provider for Adam’s annual Greater Vancouver Charity Invitational (GVCI) golf tournament in support of CH.I.L.D Foundation.
Explore Other Success Stories
Teaming up with professional golfer Adam Hadwin and the Greater Vancouver Charity Invitational, Fobi delivered a seamless digital ticketing solution that increased visibility into attendees, enabled direct communication from organizers and sponsors, and maximized proceeds for CH.I.L.D Foundation.
GVCI, Canada
In just 2 days, Fobi provided the Annual Big Wheel Charity Golf Classic with a hybrid system that ensured attendees could download their digital tickets in a simple, one-step process via email and SMS, and enabled organizers to directly contact and engage with guests throughout the event.
Big Wheel Charity Golf Classic, Canada
Fobi delivered an exclusive ticketing solution for bdG Sports' NCAA Men's and Women's tournaments at Baha Mar. With tickets downloaded right into guests’ mobile wallets, tournament organizers and sponsors were able to offer personalized engagement and communication directly through the lock screen.
bdG Sports x Baha Mar, United States
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In just 2 days, Fobi provided the Annual Big Wheel Charity Golf Classic with a hybrid system that ensured attendees could download their digital tickets in a simple, one-step process via email and SMS, and enabled organizers to directly contact and engage with guests throughout the event.
Big Wheel Charity Golf Classic, Canada
With the highest level of data security and privacy, CheckPoint offered an automated, contactless, and verified point of entry for a large U.S. stock exchange that made it easier, safer, and more secure for their clients and visitors to access various meeting rooms, buildings, and office locations.
Anonymous
Teaming up with professional golfer Adam Hadwin and the Greater Vancouver Charity Invitational, Fobi delivered a seamless digital ticketing solution that increased visibility into attendees, enabled direct communication from organizers and sponsors, and maximized proceeds for C.H.I.L.D Foundation.
GVCI, Canada
Fobi delivered an exclusive ticketing solution for bdG Sports' NCAA Men's and Women's tournaments at Baha Mar. With tickets downloaded right into guests’ mobile wallets, tournament organizers and sponsors were able to offer personalized engagement and communication directly through the lock screen.
