The World Boxing Council (WBC) is one of four major organizations which sanctions professional boxing bouts. The World Boxing Council is an organization that is motivated by the love for boxing with dedicated, loyal people who seek to safeguard the safety of boxers. Consisting of 166 countries with their respective confederations, its main function is to make boxing a fair and safe sport. Many historically high-profile bouts have been sanctioned by the organization with various notable fighters having been recognised as WBC world champions.
The Problem
About the World Boxing Council
The World Boxing Council (WBC) is one of four major organizations which sanctions professional boxing bouts. The World Boxing Council is an organization that is motivated by the love for boxing with dedicated, loyal people who seek to safeguard the safety of boxers. Consisting of 166 countries with their respective confederations, its main function is to make boxing a fair and safe sport. Many historically high-profile bouts have been sanctioned by the organization with various notable fighters having been recognised as WBC world champions.
Fobi developed & deployed the WBC Fan Pass, launching with the Canelo v. Yildirim fight. WBC wanted a way to directly communicate with fans but didn't have a mobile application to do so. They were relying on their large social media following for communication, but there was no way to track sponsorship engagement.
Leading up to and throughout fight night, Fobi engaged with fans using the WBC Fan Pass. Fobi provided:
-Fully managed notifications, promotions, and engagement -Real-time updates for the fight card schedule, results & promotions -Engagement through a custom-made Fan Prediction Game
WBC Fan Pass developed & launched for the Canelo vs. Yildirim fight
4 Days to Execute -Pass, landing page & onboarding design and development -Social and email distribution strategy -Social marketing strategy and assets
2 Day Campaign -Fully managed notifications, promotions, and engagement -Help desk
Promotions and Engagement
Leading up to and on fight night, Fobi engaged with fans using the WBC Fan Pass.
-Real-time schedule updates, fight results and promotions -Engagement through a custom made Fan Prediction Game
Assets Created
-Social marketing video -Custom WBC onboard page -Personalized WBC Fan Pass -Fan Prediction Game
Leading up to and throughout fight night, Fobi asked fans to predict the results of the night's featured bout through the WBC Fan Pass. Fobi created an interactive questionnaire that got fans to predict who would and how they would win. In the lead up to the fight poll, the results were shared.
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Explore Other Wallet Pass Success Stories
bdG Sports needed a platform that could seamlessly segment, manage, and analyze targeted advertising campaigns before, during, and after each tournament. Through the Fobi Wallet Pass, sponsored ads were sent and tracked in real-time to drive engagement and increased revenue.
bdG Sports, United States
Fobi provided Van Isle Beauty Co. with a digital wallet pass platform to revamp the boutique’s membership and loyalty program, driving revenue through increased frequency of customer visits and spend, cross-selling opportunities, and purchases through loyalty-based rewards.
