Loop Insights Appoints Paul Assaly as VP of Business Development

VANCOUVER, BC, September 19, 2019 – LOOP Insights Inc. (TSX.V: MTRX) (the “Company” or “Loop”) is pleased to announce that Paul Assaly, former Senior Executive at Telus Communications, has been appointed Loop’s VP. Business Development. In this newly created position, Mr. Assaly will work closely with the CEO, Rob Anson and be responsible for guiding the development and execution of the company’s global omni-channel market strategy.

Mr. Assaly came to Loop following over 20 years in the telecom and technology space with companies such as Alcatel, Bell and most recently Telus. Mr. Assaly’s roles have included developing and managing the go to market strategy for large Enterprise customers both in the private and public sectors as well as building highly successful sales teams. Most recently, Mr. Assaly was the recipient of TELUS’s National Sales Award as Executive of the Year.

“We are very excited to have Mr. Assaly join the Loop team. It was very timely for us to bring Paul on as Loop has just released its latest product, Fobi, which is now SIM enabled connectivity. Paul’s extensive background in Telecom will not only aid in developing more unique IOT products and solutions but additionally will help accelerate the Telecom channel partnerships Loop is currently engaged in.” comments Rob Anson, CEO of Loop.

Paul Assaly states: “When I look at the rapid growth in both Data Analytics and Personalized Marketing and you combine that with the explicit need for a complete transformation in the brick and mortar retail market it’s very easy to see why I’m so excited about the opportunity to lead the Business Development team for Loop Insights. This unique opportunity meets the perfect storm.”

About LOOP

LOOP Insights Inc. (TSX.V: MTRX) is a Vancouver-based technology company that has developed a unique automated AI marketing platform intended to level the playing field for brick and mortar retailers in their battle with online digital competition.  LOOP gives brands and retailers the capability to inter-connect their physical and digital ecosystems by using the device that can be plugged into any point of sale environment, independent of hardware or IT networks, thus enabling rapid deployment and global scale. Retailers and brands benefit from making real-time, data-driven decisions that help them curate unique personalized customer experiences in stores, a capability which previously did not exist. For more information, please contact:

This news release contains certain statements which constitute forward looking statements or information, including statements regarding Loop’s business and technology; the ability of Loop to engage with industry participants to achieve its goals; the development of Loop’s technology; and the viability of Loop’s business model. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Loop’s control, including the impact of general economic conditions, industry conditions, competition from other industry participants, stock market volatility and the ability to access sufficient capital from internal and external sources. Although Loop believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Loop does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Loop should be considered highly speculative. There can be no assurance that Loop will be able to achieve all or any of its proposed objectives.

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