Traditionally, mobile apps have been a go-to for businesses looking to deploy a mobile strategy. However, over the last several years consumers haven’t been embracing apps the way they used to, and consequently, companies aren’t seeing a compelling enough ROI based on the cost of developing and maintaining a custom application to warrant making continued investments.
People are increasingly avoiding apps due to market saturation and user fatigue, making it difficult for new apps to gain attention. Concerns over data privacy lead users to be cautious about app permissions. Additionally, complex interfaces deter those who prefer simple interactions, and many apps consume significant storage, drain battery life, and cause performance issues, further diminishing their appeal.
The good news is, there’s a better alternative…
Get acquainted with Mobile Wallet Passes—a more cost-effective, rapidly deployable alternative that offers improved user adoption, enhances engagement, provides robust security, and delivers substantial benefits without the drawbacks of traditional apps. Here’s how they compare:
| Feature | Mobile Wallet Passes | Custom Applications (Apps) | Advantage |
| Ease of Access | Accessible via native wallet apps on all devices | Requires downloading a specific app | Mobile Wallet Passes |
| User Adoption | High due to no additional app installation required | Lower due to the need for users to download | Mobile Wallet Passes |
| Installation Process | Simple addition to existing wallet app | Requires searching, downloading, and installing | Mobile Wallet Passes |
| Updates & Maintenance | Automatic updates through the wallet app | Requires user action to update the app | Mobile Wallet Passes |
| Cost of Development | Lower, as it leverages existing wallet infrastructure | Higher, custom development and ongoing maintenance | Mobile Wallet Passes |
| Time to Market | Faster deployment | Longer development cycle | Mobile Wallet Passes |
| User Engagement | Push notifications directly to wallet | Requires app notifications (dependent on user permissions) | Mobile Wallet Passes |
| Security | High, integrated with wallet app security features | Dependent on app developer's security measures | Mobile Wallet Passes |
| Integration with Other Services | Easy integration with existing mobile services | Custom integrations required | Mobile Wallet Passes |
| User Experience | Consistent and familiar UI across all devices | Varies, dependent on app design | Mobile Wallet Passes |
Putting Mobile Wallet Passes to Work for You
In addition to being a more cost-effective, nimble, and versatile tool, Mobile Wallet Passes can be used to significantly enhance various aspects of your business operations and customer engagement strategies. With Mobile Wallet Passes, you can:
By integrating Mobile Wallet Passes into your business, you can provide a seamless and personalized experience that meets the evolving needs of your customers.
Take Your First Steps into the Mobile Wallet Pass World
Embracing Mobile Wallet Passes can revolutionize the way you interact with your customers, offering convenience, personalization, and enhanced engagement. Now is the perfect time to explore the potential of Mobile Wallet Passes for your business.
Are you ready to transform your customer experience and drive growth with Mobile Wallet Passes? Let us help you get started. Contact us today at hello@fobi.ai or Book a demo.