Time to hang up your ugly Christmas sweaters folks, the most wine-derful time of the year has sadly come to an end (but don’t worry – the puns aren’t). A toast to a wonderful holiday! Let’s raise our glasses to another year of prosperity.

ATTN: Last minute shoppers:

Here is a data-driven example of the classic holiday scramble on Christmas and New Years Eve. Both Tuesdays saw a massive 416.4% increase in dollar sales and a 331.2% increase in the number of sales over the previous time period. Best be prepared with staff and stock so potential customers don’t turn away in a rush to check everything off their list.

• Sunday: +40.3%
• Monday: +52.5%
• Tuesday: +416.4%
• Wednesday: +45.9%
• Thursday: +28.7%
• Friday: +19.2%
• Saturday: +5.8%

• Sunday: +34.9%
• Monday: +34.8%
• Tuesday: +331.2%
• Wednesday: +33%
• Thursday: +23%
• Friday: +18.9%
• Saturday:  +5.9%

“Host” with the mostest? See performance by gender.

Curious who was popping in over the holidays? Looks like more male shoppers were responsible for the liquor runs…except when it comes to wine. Is it presumptuous to say there were a few girls nights over the holiday break? 😉

Demographical insights are helpful for building promotions and merchandizing your store in a way that’s convenient. Offer personalized promotions, keep your layout simple, and people will keep coming back!

• Wine: 51% Female – 49% Male
• Spirits: 38% Female – 62% Male
• RTD: 44% Female – 56% Male
• Beer: 29% Female – 71% Male

For example, knowing that these are the three top wine pairings, make sure they are in arms reach of each other – do your part for those successful girls nights.

1. Jackson Triggs Pinot Grigio & Jackson Triggs Cabernet Sauvignon
2. Yellow Tail Pink Bubbles & Yellow Tail Bubbles
3. Jackson Triggs Merlot & Jackson Triggs Cabernet Sauvignon

We’ve poured over our data to uncover which liquor products provided the greatest taste of holiday cheer. Besides Baileys (duh), which do you think was the most popular in BC this year? Did your go-to holiday bevy make the list?

Top spirits that put us in the holiday spirit

1. Bailey’s Irish Cream
2. Crown Royal Whiskey
3. Smirnoff Red Label Vodka
4. Carolan’s Irish Cream
5. Grey Goose Vodka

Fizz the season

1. La Marca Prosecco
2. Villa Teresa Prosecco Frizzante
3. Veuve Clicquot Brut
4. Ruffino Prosecco Extra Dry
5. Moet & Chandon Brut Imperial

Grape minds think alike 

1. Jackson Triggs Cab Sauv
2. J Lohr Seven Oaks Cab Sauv
3. Jackson Triggs Pinot Grigio
4. Apothic Winemakers California Red
5. Oyster Bay Sauv Blanc