Client Profile
bdG Sports is a representation, event management, and public relations firm operating on an international platform within the sports marketing industry. bdG manages multiple college basketball and college hockey events in the United States each season with events in Southwest Florida, Las Vegas, Canada and The Bahamas as well as two Korn Ferry Tour events and the Nike Golf Invitational series.The Problem
Challenge #1
Create a safe environment for sporting events to occur that complies with health guidelines and minimizes exposure risk for attendees.
Challenge #2
Monetize fans by driving sponsor value with digital fan engagement in lieu of ticket sales and in-stadium ads.
To successfully address these challenges, bdG was seeking:
- A way to quickly and reliably deploy secure, on-site event bubbles over all event attendees, including players, staff, officials, and fans.
- Automated access validation, exposure tracing, and alert notifications in the case of exposure risk.
- A way to capture fan data and generate sponsor revenue with fan engagement after the event.
Fobi's Solution
WATCH: bdG Chairman & CEO Brooks Downing talks about his first 2 event bubbles with Fobi.
“Without Fobi, plus the right testing protocols put in place, we don’t have tournaments. That simple.”
In order to conduct business under pandemic conditions, bdG needed a way to quickly and reliably contain all event attendees, event staff, and their frequented locations within a secure, access-controlled bubble for an event’s duration.
To address these needs, Fobi created an end-to-end Venue Management solution that integrated with on-site COVID-19 testing data to enable automated on-location access control, check-ins, exposure tracing, and alerts.
Fobi’s solution creates an access pass based on mobile wallet technology, so users can quickly add the pass to the preexisting mobile wallet on their phone without having to download an app.
Because Fobi’s Venue Management solution uses the same IoT technology stack powering its real time customer Insights & mobile Engagement solutions, the same platform used to segment users and trigger contextual alerts can be used as a powerful, personalized mobile marketing channel on users’ devices, presenting a compelling use case for sports industry operators seeking new ways to engage fans and generate sponsor value from fans.
Results
WATCH: Fobi's Business Development Executive Mike Canevaro recaps Fobi’s event bubble deployments with bdG
Fobi and bdG’s event bubbles to date
2020 NCAA Gulf Coast ShowcaseDate: November 25-29, 2020
Secured Locations
Total Enrolled Users: 284 Total Check-ins: 1,921 Total Cases of Infection: 0 |
2020 MGM Resorts Main EventDate: November 20-22, 2020
Secured Locations
Total Enrolled Users: 269 Total Check-ins: 1,899 Total Cases of Infection: 0 |
2021 Big West TournamentDate: March 09-13, 2020
Secured Locations
Total Enrolled Users: 547 Total Check-ins: 3,725 Total Cases of Infection: 0 |
What's Next
During 3 event bubbles, Fobi’s Venue Management solution demonstrated its suitability for rapid deployment in situations where reliability is critical.
Building on these successes, bdG selected Fobi to provide the event management solution at the MGM Resorts Championship golf tournament at Paiute from April 15-18, 2021 featuring a full field of 156 players ..
UPDATE
Fobi has concluded its Venue Management implementation at the 2021 MGM Resorts Championship Golf Tournament at Paiute. Read the full report here.
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April 26, 2021