If there is one thing that we recommend all businesses adopt, it’s automation. Think about it—there’s never enough time in a day to complete all tasks, and new projects are continually put on the back burner. For brick-and-mortar retail, automating inventory and supply chain management, and marketing campaigns is a game changer. Loop’s artificial intelligence pulls together your company-wide data to provide real-time operations and marketing support. With no extra work to you or your staff, you can offer customers an unparalleled, personalized experience.
People are becoming increasingly aware that utilizing data and automation is fundamental for business growth today. Loop Insights offers accessible and innovative tools that let brick-and-mortar businesses compete against online giants, such as Google and Amazon.
We pitched our automated marketing platform to JAK’s Beer Wine Spirits, a liquor retailer with multiple locations in British Columbia, Canada. Within minutes of implementation, JAK’s was delivering personalized promotions to their customers.
Like Google Ads, Loop allows you to select keywords that trigger your promotion when customers make a purchase. We work with you to create this keyword list. Perhaps it is other products that are bought or certain customer demographics.
For this case study, JAK’s created a promotion, in collaboration with local beer company Steamworks Brewing, to promote $2 off an 8-pack size of their Flagship IPA. Keywords were selected to target craft beer drinkers We used demographics, transaction data, and basket data to drive this promotion to those who would actually be interested.
Time to customize your campaign. Determine how long the promotion will be offered, and if there are certain times of day you want it to be triggered. Or, work with us to tailor it to according to your marketing objectives.
For JAK’s campaign, Loop added a QR code that offered a digital copy of this promotion and their other monthly specials. By integrating JAK’s physical and digital platforms, customers can be engaged even after they walk off the property!
With Loop’s data portal, aggregate all your company-wide data and gain greater visibility on customers’ shopping behaviors, such as basket pairings. This access to real-time insights allows for proactive business decisions that benefit operations, merchandising, and marketing.
Loop provided JAK’s a data report reflecting customers’ interaction with the promotion (who, what, when, where, and how) across their 3 participating locations. For the duration of the campaign, JAK’s was able to see real-time updates.
What is attribution? It’s the ability to link an effect (or sale) to a cause (or marketing tactic). Loop provides the analytics to show true attribution on marketing investment.
With one full view of all three locations, JAK’s could compare customer redemptions. The Timberline and New West locations printed the most promotions, but Discovery had the highest redemption rate. By uncovering attribution, JAK’s can identify which aspects of their promotion gave them the greatest return on their marketing investment – and can design future campaigns accordingly.
Through third party programmatic advertising, Loop facilitates a great new way to increase revenue. With neighboring businesses, you work together to keep foot traffic within your neighborhood, enforcing a sense of community while increasing sales. You can also unlock new revenue streams by providing brands 1-to-1 access to your customers directly – as JAK’s did with Steamworks Brewing.
If you’re a business owner, we encourage you to explore how automation can improve your marketing. Interested in Loop’s Fobi device? Reach out and we can help determine its role in your business goals! Book a demo today.