Hope you all had a grand Canada Day long weekend “eh”. For this post, we looked at real-time data pulled from the long weekend. Using our Canada Day Infographic as a comparison you can see how sales impacted this years holiday.
We went granular with the holiday liquor data and looked at the top-selling days, hours, and items of the weekend.
Comparison of average May and June weekends to June 28th — July 1st (Canada Day) Weekend.
Looking at the Total Value (% change in dollars spent), Total Quantity (% change in units sold), and Total Transactions (% change in the number of transactions) you can see that the Canada Day weekend saw a major spike in all these categories.
While the days leading up to Canada Day saw some major action, Monday still led with the highest sales. Monday saw 32.7% increase in dollar sales and a 32.9% increase in quantity sales over the previous weekend.
Looking specifically at Monday, we can see that 4:00 PM was the time when customers were purchasing the most.
With Monday being the largest % sales change over the previous weeks we broke down the top items in each category purchased on that specific day.
The top items purchased over the weekend vary a little from Monday’s specific top items, but you can still see a similar item trend.
With Monday seeing the highest increase in sales, we suggest planning a promotional push on Sunday to boost sales going into the Holiday Monday.
If you’re interested in finding out more about our Real-time, AI Marketing Platform and how you can access real-time insights for your company contact us at loopinsights.ai
Insights provided by: Loop Data Exchange